10% off at the Co-op with an NUS card!

NUS press release


nus press releaseThe Co-operative Food and NUS today (Friday 13 September, 2013) announced a ground-breaking partnership that will see students with a NUS extra card receive a 10 per cent discount on all groceries*, at more than 3,600 participating Co-operative food stores** across the UK.

This is the first time that a supermarket has offered such a deal exclusively for students and the exclusive 10 per cent discount will be available from Monday 23rd September 2013. In order to claim the discount, students will need to hold a valid NUS extra card***.

The partnership between NUS and The Co-Operative Food has been formed following independent research commissioned by NUS, which studied students’ eating and shopping habits. The research challenged the stereotype that students live on unhealthy fast foods such as takeaways and dried noodles; in fact there is much more planning involved and 83% said they enjoy cooking healthy meals. However, price is the number one factor when choosing what to eat and 64% said that they can’t afford to eat as healthily as they’d like.

Other key findings revealed that students spend £20 – 49 a week on food shopping and a supermarket discount was popular amongst respondents; 93% said a discount would change the way they shop, and nearly half (45%) said that a 10% discount would allow them to shop more often, helping to make their money go further potentially saving them an average of £130 a year.

CJ Antal-Smith, Head of Commercial – Grocery at The Co-operative Food, said: “Students are facing increasing financial pressures while studying, and are becoming more savvy when it comes to food shopping. We wanted to help students, many of whom are living away from home for the first time, to live and cook on a budget.

“As a community-based retailer, with a store in every UK postal area, The Co-operative is ideal for students picking up food on their way to and from lectures. By offering a 10 per cent discount with NUS extra, we’re giving a big incentive for students to make good, healthy choices about the food they eat.”

NUS extra is the leading student discount card in the UK and champions students by providing access to exclusive promotional deals on popular high street and online brands. The Co-Operative Food is the first ever supermarket to support such a scheme, and there are currently 600,000 cardholders who will benefit from this partnership. Sales of the NUS extra card put millions of pounds annually back into students’ unions to provide services and support for 7.5 million students.

Raechel Mattey, NUS Vice President said: “When we asked our students what they most wanted from NUS extra, a supermarket deal was the overwhelming answer and 93% of students told us that a 10% discount would change the way they shop. We’re proud to be able to partner with The Co-operative on this; it is a community retailer which enables students to shop locally, and it leads the market with its ethical principles and its support for Fairtrade.

“This deal reflects the realities of students’ lives by addressing the financial pressures they face and the rising cost of living. It also tackles their priorities in respect of nutrition and lifestyle priorities. We want students to know that between NUS and The Co-operative, we are in tune with their needs and will do our best to help them.”

Exclusions apply: Baby milk, stamps, saving schemes, National Lottery & Health Lottery purchases, gift vouchers, phone cards, continuity programmes, in-store concessions, PayPoint, currency, fuel, cigarettes & tobacco, newspaper delivery and electrical goods.

**Additional participating Co-operative societies:
Scottish Midlands

***NUS Extra
NUS Extra is available to all students aged over 16 years, including distance learners and vocational students. It costs just £12 for a full 12 months of savings from the date of purchase.

Photo caption:
CJ Antal-Smith, Head of Commercial – Grocery at The Co-operative Food is pictured (left) with Raechel Mattey, NUS Vice President.


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